FREE LOVE

THE BRICK TURNS TO ELEMENTAL FOR A COMMERCIAL WITH SOUL

Canadian furniture giant The Brick wanted something different for their Free Love Seat campaign, which aired across Canada last summer. They wanted something fun, something retro, with a summer feel to it. After all, summer is a time for love, baby.

Working with KO Productions, Elemental came up with a clean, retro design to match the Barry White-inspired voiceover and funky music.

"The spot is definitely different from anything The Brick has done before, but it was a huge success," said Elemental's Adam Duguay.

"Our main concern was trying not to freak out The Brick's customers with our trippy, psychedelic visuals, but so far we haven't heard any reports of flashbacks or seizures."