HOT TOPICS

RADIO STATION HOT 103 TUNES IN TO ELEMENTAL

Ace Burpee knows a thing or two about getting attention.

In addition to being the host of Winnipeg's most popular FM morning show, Burpee has become a multimedia celebrity - his blog, his articles in the Winnipeg Sun newspaper, and his television commercials (produced by Elemental), have led to enormous popularity in Winnipeg.

Burpee's local celebrity went to new heights in the fall of 2006, when Hot 103 and Elemental teamed up to create a billboard announcing his intention not to run for mayor of Winnipeg.

Launched leading up to Winnipeg's civic election, the billboard (and its fine print) caused many a double take for drivers and pedestrians, and generated quite a bit of buzz in local media and blogs.

By taking his persona and image beyond radio, and dialing in to Elemental's expertise in multi-platform advertising, Ace Burpee's morning show is hotter than ever.